Softhance MR is a nature-derived, biodegradable conditioning agent delivering consumer-perceivable skin softness from rinse-off cleansing formulations, according to Ashland (stand 601). Depositing on the skin during washing, Softhance MR helps skin retain moisture, leaving skin feeling conditioned and soft after rinsing. Non-microplastic, non-GMO and vegan suitable Softhance MR offers a sustainable option to deliver conditioning benefits from body washes, hand soaps, facial cleansers and more.

Softhance MR's features and benefits, include:

• Nature-derived content >86%
• Inherently biodegradable
• Non-GMO, non-microplastic, and vegan suitable
• Excellent deposition profile
• Promotes skin moisture retention
• Leaves skin feeling perceivably soft and moisturized
• Improves foam characteristics
• Delivers conditioning benefits from both clear and opaque rinse-off systems
• Broad surfactant compatibility


More info: Ashland, Tel: (908) 243-3500; Website: www.ashland.com/personalcare